Both Moving Wallpaper & Echo Beach both received a healthy 5 million veiwers of Friday. Moving Wallpaper starring Ben Miller in it's 9pm slot and Echo Beach in it's 9.30pm slot beat off competition from the BBC's Fairy Tales. ITV1 had an average share of 21 %, while the BBC could only raise a 14% share. This is great news for ITV1, with many TV Reveiwers saying this is a big chance for ITV1 to lose some credibility. Moving Wallpaper - Echo Beach was in the pipeline for over 12 years, so it had to pay off well for ITV1, and it seems to be working so far.
