After three weeks of giving the other channels a beating, Moving Wallpaper, Echo Beach has now seen a drop in viewers. Friday night saw Gordon Ramseys new show "Cook Along Live" give ITV & BBC programmes a beating. His new show, which was given a primetime slot against MW-EB and BBC ones hit show "New Tricks" gave Channel 4 4.4 million viewers, against Moving Wallpaper 3.5 million , and an even lower 2.8 million for Echo Beach. This is quite a problem for ITV, as both shows have been given masses of publicity and advertising coverage. The show could bounce back this friday 25th Jan, and im sure ITV is hoping so.
